HOTELS & DESTINATIONS
Representation
THE UK & EUROPE
Trusted by world-class hotels and Destinations to elevate
sales and visibility across the UK, Europe & beyond.
about

us

Founded in 2017 by Managing Director Nunzio Giannone, Luxury Boutique Collections is your gateway to the world’s most prestigious hotels and destinations.
We go beyond hotel representation — we’re here to elevate your presence in the luxury market. From our base in Mayfair, London, we’ve built a reputation by partnering with distinctive properties and elite destinations.
Our mission is to amplify your visibility and success through a personalised and strategic approach. We build meaningful connections, understand your story, and help your brand resonate with today’s most discerning travellers.
Our Team
Behind every great hotel or destination is a team that believes in its story.




Becoming An Extension Of Your Team, We Deliver Tailored Sales Strategies, Trusted Relationships, And Deep Market Insights Across The UK And Europe
We Work Closely, Act Personally , and Represent You With Heart.
WHAT
WE DO
Our luxury hotel and destination representation services are expertly crafted for boutique properties, upscale hotels, and destinations around the world seeking to boost their visibility and profitability within the luxury market.
This service is particularly well-suited for hotels with limited sales teams, those entering the market for the first time, or established properties and destinations aiming to enhance their outreach and presence in the luxury market within the UK and Europe.
ENGAGEMARKETS
We target affluent markets, focusing on high-net-worth individuals, luxury travel agencies, corporate clients, and niche segments that appreciate and seek the exclusivity and refined experiences these properties and destinations offer.
By leveraging our extensive industry connections and strategic insights, we ensure that our clients attract the right clientele while solidifying their position in the luxury market
Our Process
Performance Report
Detailed reports cover all activities, including outcomes from 1-2-1 meetings, trade shows and networking events, progress in reaching marketing objectives, and feedback from industry contacts. By analysing these insights, we can continuously refine our strategies to better suit market demands and your specific goals.
RFP Management
Our team assists with the creation of business cases, negotiation and finalisation of contracts and supports and streamlines the Request for Proposal (RFP) process, therefore increasing efficiency.
Sales Roadmap
Our bespoke sales and marketing action plans are crafted to position your hotel and destination within an influential network, connecting you with key industry players across the UK and Europe. By focusing on building and nurturing these crucial relationships, we enable your hotel and destination to tap into new opportunities, drive engagement, and increase visibility within the luxury market, ensuring that every interaction counts towards achieving your business objectives.
Sales Calls
Our team will conduct unlimited visits to agents and clients within London, providing a personal touch that strengthens relationships and fosters loyalty.
Events & Fam Trips
We organise bespoke events and qualified familiarisation trips that not only showcase the unique offerings of our clients but also carefully target the right audience. We ensure that each event and familiarisation trip is crafted to attract attendees who have a direct business interest or a strong inclination towards your destination and hotel.
Trade Networking
Actively participate in targeted networking events. These events are crucial for forging new relationships and strengthening existing ones within the luxury market. We ensure that your hotel and destination is connected with relevant industry professionals and potential clients, further extending your reach and influence.
Brochure Drop
We ensure all agents have the latest promotional materials, from brochures to digital content.
PROUD TO REPRESENT
we take pride in representing a curated selection of the world's most exclusive and luxury properties and destinations.
A JW Marriott Hotel
Frequently asked
questions
Who benefits from hotel representation services?
The services of a hotel representation company are typically utilised by:
1. Independent and Boutique Hotels: Owners of small, often family run or unique properties who seek to increase their sales and market presence without the resources of larger chains.
2. Luxury Resorts: Operators of high-end resorts aiming to attract affluent travellers through specialised marketing.
3. Small Hotel Chains: Hotels that are a part of a small hotel chain that need, localised sales and marketing strategies for specific properties or regions.
4. New Opening Hotel : New hotels seeking to establish their presence in the market, brand development, and tailored promotional strategies to ensure your new hotel reaches the ideal target audience.
5. Destination Properties: Themed hotels, eco-resorts, or cultural lodgings that offer more than just accommodations and seek to draw in niche markets.
6. Destination and DMO: Organisations that require support for the promotion of entire regions or destinations.
Do you work on a commission basis ?
We do not operate on a commission basis. Our commitment is to provide dedicated, upfront sales and marketing services that align with your specific needs. We focus on building strong partnerships through a transparent fixed-fee structure, ensuring that our goals and efforts are always aligned with your long-term success and satisfaction. This approach allows us to concentrate fully on enhancing your brand’s presence and achieving substantial results without the constraints of commission-based objectives.
How does Luxury Boutique Collections deliver personalised service?
We assign each client a dedicated point of contact who deeply understands their unique needs and collaborates closely with them to achieve their objectives. This personalised approach helps ensure maximum growth and visibility.
In which regions does Luxury Boutique Collections specialiSe?
We specialise primarily in the UK and Europe, with a particular emphasis on the UK market. Our in-depth knowledge and established network across these regions allow us to effectively tailor our services to meet the specific demands and opportunities of the UK luxury hospitality sector, ensuring maximum exposure and strategic market engagement for our clients.
What market segments does Luxury Boutique Collections CATER?
We cater to all major markets, including corporate, leisure, groups, sports, entertainment, wellness and MICE. Our tailored strategies are designed to meet the unique demands of each segment.
Does Luxury Boutique Collections provide exclusive representation services in specific cities?
Yes, we offer exclusivity for the cities we operate in, as we believe in supporting our clients and not their competition. This exclusivity ensures that our efforts are focused on maximizing the success of each client without conflict of interest.
What sets Luxury Boutique Collections apart from other representation companies?
1. Custom-Tailored Representation: We offer bespoke strategies that cater specifically to each client’s unique brand and objectives, ensuring detailed attention and a personalised approach.
2.Strategic Partnerships: From luxury leisure to MICE and everything in between, our coverage is comprehensive and informed by over a decade of industry leadership.
3.Dedicated Support Across Segments: From luxury leisure to MICE and everything in between, our coverage is comprehensive and informed by over a decade of industry leadership.
4.Commitment to Transparency and Value: We pride ourselves on clear communication and no hidden costs, ensuring trust and clarity in all our partnerships.
5.Proactive Local Engagement: We offer unlimited client visits within London and the home counties and immediate local support, acting as an extension of your team wherever needed.
6.Result-Oriented Focus: Every action we take is designed to maximise your ROI, leveraging our proven track record to boost your visibility and success in the competitive luxury landscape.
7.Innovative Events: We specialise in organising uniquely engaging events that are designed to provide memorable experiences that stand out from the rest, ensuring each moment resonates deeply with attendees and leaves a lasting impression of the hotel or destination in their minds
Can Luxury Boutique Collections support the launch of new hotels?
Yes, Luxury Boutique Collections is highly experienced in supporting hotel openings. Our team provides expert assistance throughout the launch process, leveraging our extensive experience to ensure a successful introduction to the market. We offer strategic guidance on branding, targeted marketing, and public relations to establish your hotel effectively and attract your ideal clientele right from the start.
Let's Grow Your Sales
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