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HOTELS & DESTINATIONS
FOR
ELITE
LEADING
REPRESENTATION
AGENCY
about
us
YOUR TRUSTED PARTNER IN LUXURY
Founded in 2017 by Managing Director Nunzio Giannone, Luxury Boutique Collections is your gateway to the world’s most prestigious hotels and destinations.
We go beyond hotel representation — we’re here to elevate your presence in the luxury market. From our base in Mayfair, London, we’ve built a reputation by partnering with distinctive properties and elite destinations.
Our mission is to amplify your visibility and success through a personalised and strategic approach. We build meaningful connections, understand your story, and help your brand resonate with today’s most discerning travellers.
OUR STORY
Your journey starts here
Our Core Philosophy:
• Personalised Attention: Believing in the power of personal touch, every strategy we develop is customised to reflect the unique qualities of your hotel, ensuring that our approach perfectly aligns with your brand’s ethos and goals.
• Integrity and Transparency: We build trust with our clients through open communication, providing clarity and confidence in our representation
• Passion for Excellence: Our dedication extends beyond representation; we strive to be true ambassadors of your brand, continuously working to enhance your reputation and visibility
Who we are:
Luxury Boutique Collections was created with a vision to redefine hotel representation. Our founder, Nunzio Giannone, brought together a team of dedicated professionals who share a passion for the luxury hospitality industry. Together, we embrace a personal approach—taking the time to understand each hotel’s unique story and aspirations, which allows us to represent your property not just as another hotel, but as a unique experience deserving of global attention. Recently, we’ve expanded our portfolio to promote elite destinations.
Our Expertise:
Since our inception, we have specialised in navigating the luxury hotel market across corporate, leisure, MICE, entertainment, and sports segments. Our extensive experience allows us to offer comprehensive marketing solutions tailored to attract the most discerning guests and prestigious events
Our Team’s Promise:
Our team brings a personal commitment to each project. We understand that the essence of luxury lies in the details, meticulously handling every aspect of your sales and marketing representation. Our dedicated team are not just experts in their fields; they are enthusiasts of the luxury lifestyle, eager to share your unique story with the world
Our Team
Behind every great hotel or destination is a team that believes in its story.
At Luxury Boutique Collections, we become an extension of yours — offering tailored sales support, trusted relationships, and a deep understanding of the UK and European markets.
We work closely, act personally, and represent you with heart.
dream
Krys Greenland
Director of Sales & Marketing
Specialises in
Luxury High-End Leisure
Corporate
Digital Marketing
Luxury Leisure, Corporate & Digital Marketing
Silvio Olmeo
Director of Sales
Specialises in
MICE
Groups
Tour Operators
Specialised: MICE & Groups, Leisure Tour Operators
Shibby
Director of Paw-sitive Influencing
Specialises in
Paw-Luxury Leisure
Expert in Team Morale
Outdoor breaks
Expert in team morale and outdoor breaks
WHAT
WE DO
–
Generate
new lead
Build
brand awareness
Fine-tune
your strategy
A dedicated
marketing partner
Market
Expertise
Sales
Boost
Increased
sales conversions
Increase
Visibility
Increase
Brand awareness
Access to
Exclusive Networks
Increase
market share
Win Business
from the competition
Our luxury hotel and destination representation services are expertly crafted for boutique properties, upscale hotels, and destinations around the world seeking to boost their visibility and profitability within the luxury market.
This service is particularly well-suited for hotels with limited sales teams, those entering the market for the first time, or established properties and destinations aiming to enhance their outreach and presence in the luxury market within the UK and Europe.
ADEVENTURE & WELLNESS
ENTERTAINMENT
SPORT
CORPORATE
LUXURY LEISURE
MICE & GROUP
Our areas of expertise
–
Generate
new lead
Build
brand awareness
Fine-tune
your strategy
A dedicated
marketing partner
Market
Expertise
Sales
Boost
Increased
sales conversions
Increase
Visibility
Increase
Brand awareness
Access to
Exclusive Networks
Increase
market share
Win Business
from the competition
ENGAGEMARKETS
We target affluent markets, focusing on high-net-worth individuals, luxury travel agencies, corporate clients, and niche segments that appreciate and seek the exclusivity and refined experiences these properties and destinations offer.
By leveraging our extensive industry connections and strategic insights, we ensure that our clients attract the right clientele while solidifying their position in the luxury market
–
Generate
new lead
Build
brand awareness
Fine-tune
your strategy
A dedicated
marketing partner
Market
Expertise
Sales
Boost
Increased
sales conversions
Increase
Visibility
Increase
Brand awareness
Access to
Exclusive Networks
Increase
market share
Win Business
from the competition
Our Process
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& more!
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& more!
Identity Resolution
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1
LISTEN
LISTEN
This initial step ensures that we fully understand and align with your objectives. We begin by setting clear, actionable goals tailored to your specific needs, targeting key markets across the UK and Europe, including:
Luxury Leisure
Groups
Entertainment
Sports
Corporate
MICE
2
Create a bespoke PLAN
PLan
We then craft a bespoke tactical action plan designed to fine-tune your brand strategy and substantially increase your market share. This plan is developed with precision, tailored to navigate and capitalise on the complexities of the luxury market.
3
Sell
SELL
Our team takes an active, hands-on role in selling your property. We engage directly with the market through trade shows, dedicated sales calls, training sessions and marketing. This direct engagement is crucial for establishing your presence and driving results.
4
Review
REVIEW
The final step involves a rigorous analysis of the outcomes. We measure your results, assess the key drivers of success, and prove the ROI of our efforts by identifying the impact of every action. This continuous evaluation helps refine strategies and ensures sustained growth.
Our Process
Our Process
Step 1
LISTEN
Set actionable goals that target all major UK and European markets:
Luxury Leisure
Groups
Entertainment
Sports
Corporate
MICE
Step 2
Create a bespoke PLAN
Tactical action plan that will fine-tune your brand strategy and increase market share
Step 3
Sell
Take an active Hands-on role in marketing by
Attending Trade shows
Making sales calls
Converting inquiries
Step 4
Review
Measure your results
Analyse key drivers
Prove ROI by identifying the impact of every action
1
Dhorougly research and aralyce the relevant market, induittry trench, larget audlence.
and competiors to gun vslusble insiges and iorm stranege decsions
Research and Analysis
Step 1
LISTEN
LISTEN
This initial step ensures that we fully understand and align with your objectives. We begin by setting clear, actionable goals tailored to your specific needs, targeting key markets across the UK and Europe, including:
Luxury Leisure
Groups
Entertainment
Sports
Corporate
MICE
2
Planning and Strategy Development
Based on the research findings, develoo a corrgrehenahe glan and strutegy tha algre
wt the butiness goals. This includes outliring objectives, deterining key tactics, and
oreueing a radmap for impilemertacion
Step 2
Create a bespoke PLAN
PLan
We then craft a bespoke tactical action plan designed to fine-tune your brand strategy and substantially increase your market share. This plan is developed with precision, tailored to navigate and capitalise on the complexities of the luxury market.
3
Implementation and Execution
Execune the planned strategles and tactics, ensuring proper implementation of
marieting campaigse, inaeies, and actulies. Shis invoes coordinating msources.
Step 3
Sell
SELL
Our team takes an active, hands-on role in selling your property. We engage directly with the market through trade shows, dedicated sales calls, training sessions and marketing. This direct engagement is crucial for establishing your presence and driving results.
4
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Evaluation and Optimization
Step 4
Review
REVIEW
The final step involves a rigorous analysis of the outcomes. We measure your results, assess the key drivers of success, and prove the ROI of our efforts by identifying the impact of every action. This continuous evaluation helps refine strategies and ensures sustained growth.
Let's Grow
UK and European Markets
Your Connections
Your Results
Your Success
–
Generate
new lead
Build
brand awareness
Fine-tune
your strategy
A dedicated
marketing partner
Market
Expertise
Sales
Boost
Increased
sales conversions
Increase
Visibility
Increase
Brand awareness
Access to
Exclusive Networks
Increase
market share
Win Business
from the competition
Bespoke Sales & Marketing Strategies for Luxury Hotels
Monthly Sales Calls
Bespoke Events & Qualified Fam Trips
ATTENDING industry trade shows
Attending networking events
Distribution of Marketing Materials
Contract Facilitation and RFP Support
Comprehensive Monthly Activity Reports
DIGITAL MARKETING & SOCIAL MEDIA
Quarterly Business Performance Reviews
UI/UX DESIGN
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UI/UX DESIGN
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UI/UX DESIGN
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UI/UX DESIGN
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UI/UX DESIGN
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UI/UX DESIGN
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WHAT I DO.. WHAT I DO.. WHAT I DO.. WHAT I DO.. WHAT I DO..
SERVICES
01
Creation of a Bespoke Sales & Marketing Action Plan
Creation of a Bespoke Sales & Marketing Action Plan
Tailored specifically to align
with your targets and goals.
02
Unlimited Targeted Sales Calls in the UK
Unlimited Targeted Sales Calls in the UK
Focused outreach to High-end Luxury
Leisure and Groups
03
Unlimited Visits to Agents and Clients
Unlimited Visits to Agents and Clients
In-person meetings within London and the
surrounding area.
04
Quarterly UK Sales Trips
Quarterly UK Sales Trips
Visits to agents and clients outside London, covering
North, South, West, and East UK. (Additional costs for these trips
05
Schedule Visit to Agents and Clients based in/outside London
Schedule Visit to Agents and Clients based in/outside London
Organisation of UK
Sales Trips for any member of the Hotel Sales Team.
06
Implementation & Coordination of Familiarisation Trips
Implementation & Coordination of Familiarisation Trips
Organised educational
trips for agents, subject to Hotel’s approval.
07
Exclusive UK Annual Event Coordination
Exclusive UK Annual Event Coordination
Organisation of one annual event
exclusive to your property (Optional and excludes expenses )
08
Distribution of Marketing Materials:
Distribution of Marketing Materials:
Delivery of company products and brochures
to all relevant agents
09
Comprehensive Monthly Activity Reports
Comprehensive Monthly Activity Reports
Detailed summaries of all sales and
marketing activities
10
Quarterly Business Performance Reviews
Quarterly Business Performance Reviews
Regular evaluations of progress and
updates to the action plan
11
Trade Show and Networking Event Attendance
Trade Show and Networking Event Attendance
Representation at key industry
events e.g: ILTM, Virtuoso, Serandipians & any third party events
Let's Grow
PROUD TO REPRESENT
At Luxury Boutique Collections, we take pride in representing a curated selection of the world's most exclusive and luxury properties and destinations. Each is more than just a location; they embody our passion for delivering unparalleled luxury and personalised experiences, and stand as testament to our values, offering distinct cultural and experiential richness that resonates deeply with those who appreciate the finer aspects of travel and accommodation.
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REAL RESULTS
CUSTOMER TESTIMONIALS
Tom Kiely
President and CEO
Visit West Hollywood
Amy W. Finsilver
General Manager
XV Beacon Hotel
Philip Truelove
Philip Truelove
General Manager The Greenwich Hotel
Toby Garden
Area Director
EMEA, Nobu Hospitality
Stefan Bauer
General Manager
Nobu Hotel Warsaw
Uzmaa Patel
Nobu Hotel Shoreditch - Director
Of Sales + Events Marriott
Kara Smith
Director of Sales & Marketing
XV Beacon Hotel
Anne Legrand
General Manager
St. Pancras Renaissance Hotel, London
Howard Hartley
Former Director
Of Middle East And Diplomatic Sales
A JW Marriott Hotel
A JW Marriott Hotel
Nicholas Davis
Director of Sales & Marketing
St. James’s Hotel & Club
Anjana Pandya
Managing Director
St. James’s Hotel and Club
Testimonial
"Nunzio is amazing to work with and has enhanced our operation immensely. Not only is he the utmost professional exuding passion and grace, he is brilliant, witty, and incredibly flexible to immerse himself in challenging situations and learning our brand. Nunzio's dedication and genuine care and concern for the success of our sales team and in turn our independent luxury hotel is unrivalled. He is an asset to any organization he assists."
VP of Company
Testimonial
"Nunzio represents one of our favourite hotels, XV Beacon in Boston. We have known him for several years and he's always been a passionate advocate for his clients. He does a great job of representing his properties to the luxury travel market, offering personalised service and strong attention to detail."
VP of Company
Testimonial
"I deal with quite a number of hotel representatives across Europe, most are fair professionals but fewer excel as Nunzio does. He may be the selling weapon for his hoteliers; he is also their heart. Driven by passion for service and results, he manages to represent his properties and their owners so they are given the visibility they need in Europe. In a world where differentiation is critically strategic, Nunzio knows how to deliver the most relevant service to the travel professionals whom he knows well and engages with day-in day-out. In doing so, he offers hotels solid and consistent support in the most lucrative markets of Europe."
VP of Company
Testimonial
"Nunzio is a highly motivated and career-driven individual who also shows great passion when it comes to his line work. He is a tremendous asset to the XVB team and his work ethic is simply top-notch. Nunzio possesses great sales qualities that are hard to come by, and through his boots-to-pavement selling approach, he has really uplifted his key market for the hotel, to which we continue to look forward to more success in the upcoming year. He always has a "home" in Boston and we are very thankful for our partnership with him."
VP of Company
Testimonial
"There is only one way to describe Nunzio - he is simply full of energy and passion! These are traits that are so embedded in him that they shine through in everything he puts his mind to. Having had the opportunity to get to know him over the years, I am deeply impressed with his never-ending quest for being the best. He definitely has that competitive edge, but always in a good way. Nunzio has a talent for making deep and lasting impressions on those around him. Whether it is a colleague or a client, he invests his time into getting to know the person before business calls. His bright smile, pragmatic approach, and being a genuinely nice guy is a winning combination!"
VP of Company
Testimonial
"Nunzio is a dynamic salesperson with strong connections in the market. He takes initiative and you can count on him to get the job done. I would definitely recommend him to an independent property looking to grow its network and reach."
VP of Company
Testimonial
"Nunzio has been a professional, driven and passionate partner to work with. His experience and connectivity within the hotel industry make his results strong and he shows a quick return on investment. We were impressed with his due diligence, attention to detail, reporting structure and overall energy and, of course, results! He is a great listener and presents very professionally—clients love him!"
VP of Company
Testimonial
"I have worked with Nunzio for a number of years and we have built a fantastic relationship. Nunzio is immensely passionate about his job and is extremely knowledgeable and supportive of the hotels he represents. In addition, he knows the U.K. market really well and has an extensive list of key contacts. I would describe Nunzio as a great ambassador for his hotels and he is always willing to go the extra mile. I would highly recommend him."
VP of Company
Let's Grow
Frequently asked
questions
Who benefits from hotel representation services?
Do you work on a commission basis ?
How does Luxury Boutique Collections deliver personalised service?
In which regions does Luxury Boutique Collections specialiSe?
What market segments does Luxury Boutique Collections CATER?
Does Luxury Boutique Collections provide exclusive representation services in specific cities?
What sets Luxury Boutique Collections apart from other representation companies?
Can Luxury Boutique Collections support the launch of new hotels?
Let's Grow Your Sales
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