Increase brand awareness, bookings, and customer loyalty in 4 steps. We will
Set actionable goals that target four UK and European markets: corporate, leisure, groups, and events (MICE)
Create a bespoke, tactical action plan that will fine-tune your brand strategy and increase market share
Take an active, hands-on role in marketing by attending tradeshows, making sales calls, and converting inquiries
Measure your results, analyze key drivers, and prove ROI by identifying the impact of every action
YOUR PARTNER IN THE PROCESS
Hello – I’m Nunzio Giannone, the founder and managing director of Luxury Boutique Collections. Over the past 10 years, I have established and maintained key relationships with corporate clients and travel agencies. My connections are the key to maximizing your exposure in the UK and European markets.
Just like you, I’m drawn to the travel industry because I love to meet and serve people across multiple organizations and continents. As a boutique hotelier, you have the unique opportunity to deliver the highest level of comfort and care. I am passionate about helping luxury hotels grow, build loyalty, and serve more customers.
Together, we can amplify strengths, address weaknesses, and define what sets your brand apart. I will personally generate new leads and represent your brand with clarity and confidence. Our agency is based in London, so I am poised to meet with prospective customers, negotiate local contracts, convert inquiries, and attend industry events on your behalf.
Whether you’re looking for a marketing agency to take over your sales efforts or work as an extension of your team, I’m here to help. Let’s schedule a meeting to discuss the details!
A BESPOKE APPROACH TO BOOST:
Is your hotel struggling to penetrate the UK and European markets?
In 2019, a group of hostels in the middle east hired luxury Boutique Collection to lead retargeting and revive stalled marketing effort. This hotel had been exclusively focused on attracting customers from China and the Middle East, so they were completely unknown in the UK.
Nunzio marketed to large companies in London, took sales meetings, personally followed up on local inquiries, and successfully contracted dozens of group stays. Luxury Boutique Collections secured new bookings totaling over a hundred thousand pounds for the hotel group in one month alone!
UK corporations were to book events, group stays, and meetings in the Middle East but they weren’t previously aware of the properties. Nunzio brought this hotel group to the forefront of the Luxury travel industry through extensive local contacts, out-of -the-box strategies, and hand-on engagement
£1+ million annual business leads Hotel in London, 2018
30.5% London market revenue increase Hotel in Boston, 2018
Work directly with Nunzio as your single point of contact and go-to representative. We believe in the power of strong business relationships and personal service, so you will know exactly who is managing and marketing your brand at all times.
Unlike most hotel marketing agencies, we represent a limited number of clients and guarantee city exclusivity. You deserve a marketing partner that is fully dedicated to maximizing your growth, not supporting the competition.
Our agency is based in London, and we are available outside of normal office hours to work with global clients. Stay up to date on everything with weekly performance reports, monthly business reviews, and face-to-face calls on your schedule.
Alison Pye Director of Sales and Marketing at St. James's Hotel and Club
Manager at Etihad Holidays UK
Hotel Dept. Manager at Cisalpina Tours S.P.A
General Manager at XV Beacon Hotel
Anne Legrand General Manager at St. Pancras Renaissance Hotel London
Sarah Borges de Sousa Director of Sales & Marketing at Nobu Hotel Shoreditch.
Kara Smith Director of Sales & Marketing at XV Beacon Hotel, Boston
Jen Jones Product Director at Eden Luxury Travel
Emile Saadeh Group Director of Sales at City Seasons Hotels Group
Morten Skumsrud Vice President Operations Franchise Europe at Marriott International.
Director of Sales at Sheraton Grand London Park Lane
Jean-Pierre Soutric Vice President Strategic Partnerships Grand Luxury Group
Ciarán Fahy Chief Executive Officer at Ellerman Hotels - The Ritz, London
William Rowntree Director of Sales & Marketing at St. Regis Toronto.
James Wharton Director Sales & Marketing at Grosvenor House, A JW Marriott.
Hannah Laughlin Director of Sales - Pre Opening & Opening Hotel at InterContinental
Zia Bapuji Supplier Partnerships Director at 360 Private Travel
Carolyn Addison Head of Product at Black Tomato
Senior BTC at Altour
Amanda Simmons Global Hotel Director at Altour
Tony James Head of Product at THG Holidays
Senior Vice President EMEA Travel and Meetings Manager Global Corporate Services Bank of America Merrill Lynch
Eva Kokoszynska - Fortune Travel
BCD Operations Manager at Sony Pictures Entertainment
Senior Procurement Manager at Finmeccanica Group Services
Daniele Ghidotti Responsible Travel Management at EniServizi
We represent luxury boutique hotels around the world that are independent, privately owned, or part of a small hotel group. LBC has successfully increased brand awareness and revenue for Beacon XV in Boston, The Greenwich Hotel in New York, Nobu Hotels in London Shoreditch and Barcelona, Royal Rose in Abu Dhabi, City Seasons in Dubai, and many others.
Our services are only open to a limited number of clients at a single time. We are passionate about building long-term partnerships with boutique hotels that deliver premium service and unique experiences.
We will discuss our services in more detail and determine if LBC is the right marketing partner for your luxury hotel.
We design bespoke action plans for each individual client. Leverage your strengths, capitalize on existing business, and generate new leads with our extensive list of industry contacts.
Your tailor-made service plan may include:
– In-person meetings to convert UK inquiries
– Organizing sales calls
– Direct mailing and e-newsletters
– Attending events and tradeshows on your behalf
– Training products and strategies
– Coordinating FAM trips
– Preparing service proposals
– Arranging appointments for sales trips
– Negotiating media and advertising plans
– Developing brand identity and strategy
– Planning pre-opening and re-opening
– And more…