Welcome

UNLOCK THE UK AND EUROPEAN MARKETS
✻
BESPOKE HOTEL REPRESENTATION

Generate new leads, build brand awareness, and fine-tune your strategy with a dedicated marketing partner. With more than 10 years of experience in the travel industry, Luxury Boutique Collections is dedicated to helping private hotels worldwide.

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GROWTH IS DRIVEN BY ACTION

Increase brand awareness, bookings, and customer loyalty in 4 steps. We will

1. Listen

Set actionable goals that target four UK and European markets: corporate, leisure, groups, and events (MICE)

2. Plan

Create a bespoke, tactical action plan that will fine-tune your brand strategy and increase market share

3. Sell

Take an active, hands-on role in marketing by attending tradeshows, making sales calls, and converting inquiries

4. Review

Measure your results, analyze key drivers, and prove ROI by identifying the impact of every action

YOUR PARTNER IN THE PROCESS

Hello – I’m Nunzio Giannone, the founder and managing director of Luxury Boutique Collections. Over the past 10 years, I have established and maintained key relationships with corporate clients and travel agencies. My connections are the key to maximizing your exposure in the UK and European markets.

 

Just like you, I’m drawn to the travel industry because I love to meet and serve people across multiple organizations and continents. As a boutique hotelier, you have the unique opportunity to deliver the highest level of comfort and care. I am passionate about helping luxury hotels grow, build loyalty, and serve more customers.

 

Together, we can amplify strengths, address weaknesses, and define what sets your brand apart. I will personally generate new leads and represent your brand with clarity and confidence. Our agency is based in London, so I am poised to meet with prospective customers, negotiate local contracts, convert inquiries, and attend industry events on your behalf.

 

Whether you’re looking for a marketing agency to take over your sales efforts or work as an extension of your team, I’m here to help. Let’s schedule a meeting to discuss the details!

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A BESPOKE APPROACH TO BOOST:

LEADS

CONVERSIONS

AWARENESS

Loyalty

CONNECTIONS

PROVEN PERFORMANCE

IS YOUR HOTEL STRUGGLING TO PENETRATE THE UK AND EUROPEAN MARKETS?

In 2019, a group of hostels in the middle east hired luxury Boutique Collection to lead retargeting and revive stalled marketing effort. This hotel had been exclusively focused on attracting customers from China and the Middle East, so they were completely unknown in the UK.

 

Nunzio marketed to large companies in London, took sales meetings, personally followed up on local inquiries, and successfully contracted dozens of group stays. Luxury Boutique Collections secured new bookings totaling over a hundred thousand pounds for the hotel group in one month alone!

 

UK corporations were to book events, group stays, and meetings in the Middle East but they weren’t previously aware of the properties. Nunzio brought this hotel group to the forefront of the Luxury travel industry through extensive local contacts, out-of -the-box strategies, and hand-on engagement

MORE ACHIEVEMENTS:

£1+ million annual business leads Hotel in London, 2018

30.5% London market revenue increase Hotel in Boston, 2018

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THE LBC EXPERIENCE – YOU DESERVE:

CONTINUITY

Work directly with Nunzio as your single point of contact and go-to representative. We believe in the power of strong business relationships and personal service, so you will know exactly who is managing and marketing your brand at all times.

EXCLUSIVITY

Unlike most hotel marketing agencies, we represent a limited number of clients and guarantee city exclusivity for your market. You deserve a marketing partner that is fully dedicated to maximizing your growth, not supporting the competition.

TRANSPARENCY

Our agency is based in London, and we are available outside of normal office hours to work with global clients. Stay up to date on everything with weekly performance reports, monthly business reviews, and face-to-face calls on your schedule.

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PROUD TO REPRESENT

Luxury Boutique Collections is proud to represent a growing number of elite properties around the world. Our client list is selective, and we only partner with boutique and luxury hotels that align with our commitment to deliver the highest level of comfort and care.

 

Our portfolio highlights hotels with luxurious guest suites, award-winning interior design, exclusive guest privileges, and Michelin-starred restaurants on site. It is our privilege to celebrate and promote those achievements.

 

From downtown Manhattan to Boston, London, Barcelona, and beyond, Luxury Boutique Collections gives boutique hoteliers a louder voice.

NOBU
Barcelona

St. James’s Hotel & Club
LONDON

XV Beacon Hotel
Boston

The Greenwich Hotel
New York

IMG_5877

Nobu Hotel London Shoreditch
London

REAL RESULTS – CUSTOMER TESTIMONIALS

Toby Garden

General Manager & Regional Director

Nobu Hotel London Shoreditch

Amy W. Finsilver

General Manager

XV Beacon Hotel

Philip Truelove

General Manager

The Greenwich Hotel

Nicholas Davis

Director of Sales and Marketing

St. James's Hotel and Club

Anne Legrand

Cluster General Manager – London

Marriott

Kara Smith

Director of Sales & Marketing

XV Beacon Hotel

Anjana Pandya

Managing Director

St. James's Hotel and Club

Howard Hartley

Former Director of Middle East and Diplomatic Sales Grosvenor House

A JW Marriott Hotel

I have had the pleasure of working with Nunzio since 2017, he is our main point of contact, and have found him to be easy to talk, genuine, kind, and passionate about his job. He immediately understood our aims and became a part of our sales team straight away. Nunzio is someone who can be trusted and is driven by passion for service and results; He has substantial / vast knowledge of the U.K. and European markets. Through his contacts and key decision makers Nunzio has really uplifted our key markets and brought health business to the hotels. I enjoy working with him immensely and can state without a shadow of a doubt that we made the right decision when Nunzio joined our sales team. I cannot recommend him highly enough.
Emile SaadehDirector of Sales at City Seasons Hotels Group
Emile Saadeh
There is only one way to describe Nunzio - he is simply full of energy and passion! These are traits that are so embedded in him that they shine through in everything he puts his mind to. Having had the opportunity to get to know him over the years I am deeply impressed with his never-ending quest for being the best. He definitely has that competitive edge, but always in a good way. Nunzio has a talent for making deep and lasting impressions on those around him. Whether it is a colleague or a client, he invests his time into getting to know the person before business calls. His bright smile, pragmatic approach and being a genuinely nice guy is a winning combination!
Morten SkumsrudVice President Operations Franchise Europe at Marriott International
Morten Skumsrud
I deal with quite a number of hotel representatives across Europe, most are fair professionals but fewer excel as Nunzio does. He may be the selling weapon for his hoteliers, he is also their heart. Driven by passion for service and results he manages to represent his properties and their owners so they are given the visibility they need in Europe. In a World where differentiation is critically strategic - Nunzio knows how to deliver a most relevant service to the travel professionals whom he knows well and engages with day-in day-out. In doing so, he offers hotels a solid and consistent support in the most lucrative markets of Europe.
Jean-Pierre SoutricVice President Strategic Partnerships Grand Luxury Group 
Jean-Pierre Soutric
I had the enormous pleasure of working with Nunzio for over a year at the Corporate team in Park Plaza Hotels . Among Nunzio’s strengths are by far his planning skills and work ethic, especially during the RFP season, where many weaker individuals would strain under the volume of work. He is a very social, determined and of pleasant character, who is equipped with excellent presentation and  'a can do'  attitude. I truly believe Nunzio has huge potential and a big future ahead of himself in the hospitality industry. Highly recommend him!
Raquel LozanoRegional Corporate Account Manager UK at Park Plaza Hotel Group
Raquel Lozano
Sometimes a simple call to introduce an opportunity of working together pays off and what a really good start to our mutual business we have generated so far. May I compliment Nunzio for his professionalism, courtesy and support in providing THG Holidays with great product and value across his luxury boutique collection portfolio. A true gentleman that understands what is required for a business that operates in multi channel distribution. I would highly recommend making contact with Nunzio and his company for anyone interested in working with a Luxury Boutique range of properties on a worldwide basis.
Tony JamesHead of Product at THG Holidays
Tony James
Nunzio is an absolutely passion driven, results orientated sales person, who I am proud to say was part of my team. He is kind, considerate and works hard for his clients, but also for his hotel to get the win/win. I had nothing but great feedback from staff and clients alike; I found him an ease to manage and direct. He grasps financial and sales initiatives and creatively uses his skills to deliver them. He worked on new markets which previously he hadn't done before.  He targeted new business and utilized the various sales and revenue systems perfectly to make it happen. I would hire him again without question.
Hannah LoughlinDirector of Sales - Pre Opening & Opening Hotel at InterContinental 
Hannah Loughlin
I had the pleasure of working with Nunzio Giannone when he was sales manager at the Intercontinental Hotel Westminster and later at the Marriott Hotel, both in London. I work as travel manager in EniServizi, the service company which is part of the Eni Group, and Nunzio and I have worked together for many years. Nunzio’s skills, like his innate sensitivity, his personal approach to customers and its highly professional attitude, allowed the relationship between our companies to significantly strengthen and permitted him to earn the esteem of all the members of my team.The hotel in his portfolio became our most important partner and a key reference for the London market.
Daniele Ghidotti Responsible Travel Management at EniServizi 
Daniele Ghidotti
I have worked with Nunzio for many years and it has always been a pleasure. When it comes to sales, Nunzio is a rare breed. He is bright, energetic, positive, passionate, persuasive and always efficient. If he has a genuine belief in the hotel he represent, he will give his all to drive the hotel forward with an immediate knowledge of the properties strengths and weaknesses and will formulate a tailor made plan for each of his clients. He knows the UK market inside and out and always endeavours to build long-term relationships which are guaranteed to boost your sales. I cannot praise Nunzio’s work ethics highly enough.
Joe RivelliBCD Operations Manager at Sony Pictures Entertainment
Joe Rivelli
We have been working with Nunzio for many years, he is well known and respected in the hotel industry, and has always been kind, courteous, knowledgeable and trustworthy. Nunzio has tremendous product and geographical knowledge, and always goes the extra mile for us, his clients. He also has a great understanding of our specialist Music/Entertainment sector, and his experience in supporting us in this (as well as the corporate sector) is invaluable to my team and I. We really enjoy working with him and we look forward to a long and productive relationship.
Amanda SimmonsGlobal Hotel Director at Altour 
Amanda Simmons
It’s always great working with Nunzio, he’s professional, knowledgeable and engaging. It’s in his DNA to go the extra mile for all of his clients and constantly looking for new ways to promote, add value and drive business to the properties he represents. I would recommend him to any hotel looking to win business within the U.K. and European markets.
Gurdeep ShinjiManager at Etihad Holidays UK
Gurdeep Shinji
I’ve met Nunzio some time ago, and from the moment we start chatting he showed me how knowledgeable, professional and committed he is at representing hotels. It's always a pleasure to deal with him, to see how passionate and efficient he is with all enquiries. He will do everything in his power to deliver the best service possible, and to make your clients stay memorable. I can highly recommend his services!
Eva KokoszynskaEva Kokoszynska -  Fortune Travel
Eva Kokoszynska
Nunzio is amazing to work with and has enhanced our operation immensely. Not only is he the upmost professional exuding passion and grace, he is brilliant, witty and incredibly flexible to immerse himself in challenging situations and learning our brand. Nunzio's dedication and genuine care and concern for the success of our sales team and in turn our independent luxury hotel is unrivaled. He is an asset to any organization he assists.
General Manager at XV Beacon HotelCEO
General Manager at XV Beacon Hotel
Nunzio represents one of our favourite hotels, XV Beacon in Boston. We have known him for several years and he's always been a passionate advocate for his clients. He does a great job of representing his properties to the luxury travel market, offering personalised service and strong attention to detail.
Carolyn AddisonHead of Product at Black Tomato
Carolyn Addison
I have worked with Nunzio for a number of years and we have built a fantastic relationship. Nunzio is immensely passionate about his job and is extremely knowledgeable and supportive of the hotels he represents. In addition, he knows the U.K. market really well and has an extensive list of key contacts. I would describe Nunzio as a great ambassador for his hotels and he is always willing to go the extra mile. I would highly recommend him
Zia BapujiSupplier Partnerships Director at 360 Private Travel
Zia Bapuji
I have had the pleasure of working with Nunzio for quite a few years now and he is very passionate and enthusiastic about everything he does. I would have no hesitation in recommending him for anything as he always goes that little bit extra to focus on both clients and agents alike and I wish Nunzio every success for now and in the future and look forward to dealing with him for many years to come.
Trevor PasfieldSenior BTC at Altour
Nunzio’s has been a professional, driven and passionate partner to work with. His experience and connectivity within the hotel industry – makes his results strong and he shows a quick return on investment. We were impressed with his due diligence, attention to detail, reporting structure and overall energy and of course - results! He is a great listener and presents very professionally – clients love him!
Sarah Borges de SousaSarah Borges de Sousa Director of Sales & Marketing at Nobu Hotel Shoreditch.
Sarah Borges de Sousa
Nunzio Giannone has been doing some sales representations for the St Pancras Renaissance Hotel. Nunzio has a great personality and adapted extremely fast to our property and teams. He has the right sales approach and he is results driven. It was the right decision to have Nunzio supporting our sales team, a great and successful experience. I highly recommend Nunzio.
Anne LegrandGeneral Manager at St. Pancras Renaissance Hotel London 
Anne Legrand
I have worked with Nunzio for several years and he is a consummate professional in all that he does. His level of customer focus, business acumen, stakeholder care and industry connections makes him a key player in today’s market place. He is genuinely hungry for the business. On a personal level, Nunzio is extremely approachable, acts with integrity and sense of urgency, building long standing relationships with all his customers and business partners. I would not hesitate to recommend Nunzio.
Anders WinumDirector of Sales at Sheraton Grand London Park Lane
Anders Winum
I have always thoroughly enjoyed working with Nunzio and would very happily recommend him as a great person to work with. He has always taken the time to understand my business needs so what he brings me is of genuine value. I wish Nunzio every success and very much look forward to continuing to work with him
Sue JonesSenior Vice President EMEA Travel and Meetings Manager Global Corporate Services Bank of America Merrill Lynch
Sue Jones
My colleague and I have had the pleasure of working with Nunzio (and following him from hotel to hotel) for over 7 years now - and there's a reason for that: Nunzio has always gone out of his way to provide 100% quality service to us and ensure that standards are kept high for every event, not matter how large or small. He's not afraid to go 'against the norm' if it means a more valuable experience for his clients. These traits are coupled with flair, fun, personality and a genuine warmth!
Tarique DyasonExecutive Assistant to CEO at Russell Investments
Tarique Dyason
I had the chance to work with Nunzio as a corporate client. He is a great professional, proactive in proposing new ideas and focused on customer needs.
Fabio Massimo PiersantiniSenior Procurement Manager at Finmeccanica Group Services 
Fabio Massimo Piersantini
I had a chance (and pleasure) to work with Nunzio on several occasions. A reliable chap not a business partner only. Someone you can trust and a professional. He has gone a long way from the day he started his career and he is willing and determinated to continue growing with new experiences.
Miki Lkubomir StojicHotel Dept. Manager at Cisalpina Tours S.P.A
Miki Lkubomir Stojic
Nunzio is such a professional, very committed to his work and his passion and enthusiasm for his clients show through. Nunzio always has a smile on his face and his friendly nature and fun loving personality shine through - he is a joy to work with, nothing is ever to much trouble and his knowledge and dedication to all his clients mean he always provides 110% service at all times - he has a ‘can do attitude’ and I cannot recommend him highly enough, love working with him
Jen JonesProduct Director at Eden Luxury Travel 
Jen Jones
Nunzio is one of the strongest corporate sales managers in London. He is very well connected and is liked by his clients; who always receive the results they strive for. He played a major role within our organisation and conducted overseas and nationwide sales trips, covering all markets; Corporate, Events and Leisure, always coming back with secured business. He will undoubtedly continue to progress and excel with his natural drive and enthusiasm for the hotel sales industry.
Alison PyeDirector of Sales and Marketing at St. James's Hotel and Club
Alison Pye
Well done Nunzio on organising and hosting the best familiarisation visit yet. Bank of America were visibly wowed by the evening, which from the beginning to fruition was your project. On top of this we are over £600K ahead in the corporate segment, largely due to your development of these large accounts and focus on the new smaller accounts. Congratulations and looking forward to the next one.
William RowntreeDirector of Sales & Marketing at St. Regis Toronto.
William Rowntree
Thank you Nunzio for all the great work you do around the corporate segment! Its on FIRE at the moment and the new accounts we have signed this year, some big fish included, have made a very positive impact on the hotels revenues and results VS our comp set. The innovative client events you lead, along with the sales blitz, both went really well and you should be proud of the achievements- well done - keep pushing and lets enjoy the RFP seasons!
James WhartonDirector Sales & Marketing at Grosvenor House, A JW Marriott.
James Wharton
It has been a pleasure to be acquainted with Nunzio over the last 2-3 years.  He is the ultimate hotel professional who looks to understand customer needs in order to deliver the most appropriate offering.  I have no doubt Nunzios’ hotel industry knowledge will continue to offer absolute customer value across all he does within his new venture.
Ray WooldridgeFormer Senior Vice President Travel Manager EMEA & LATAM at Bank of America Merrill Lynch.
Ray Wooldridge
Nunzio was a key member of our small dynamic sales team at The Cavendish London, which achieved the highest revpar in the London 4 star market. He is diligent, organised and self motivated, with an in depth experience and knowledge of the London Corporate and Group market in particular . His personal presentation is exceptional. He built solid authentic relationships with his key accounts, together with the hotel operations team to ensure we met his clients requirements consistently. Nunzio has proven ability in identifying business growth opportunities and converting these prospects into business. I throughly enjoyed working with Nunzio and respect him for his integrity and strong contribution he made to the business.
Ciarán FahyChief Executive Officer at Ellerman Hotels - The Ritz, London
Ciarán Fahy
Nunzio is a highly motivated and a career driven individual who also shows great passion when it comes to his line work. He is a tremendous asset to the XVB team and his work ethic is simply topnotch. Nunzio possess great sales qualities that are hard to come by and through is boots to pavement selling approach he has really uplifted his key market for the hotel to which we continue to look forward more success in the upcoming year. He always has a “home” in Boston and we are very thankful for our partnership with him.
Kara SmithDirector of Sales & Marketing at XV Beacon Hotel, Boston
Kara Smith
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FREQUENTLY ASKED QUESTIONS

We represent luxury hotels around the world. Luxury Boutique Collections has successfully increased brand awareness and revenue for Beacon XV in Boston, The Greenwich Hotel in New York, Nobu Hotels in London Shoreditch and Barcelona, Royal Rose in Abu Dhabi, City Seasons in Dubai, and many others.

 

Our services are only open to a limited number of clients at a single time. We are passionate about building long-term partnerships with boutique hotels that deliver premium service and unique experiences.

After our initial consultation, Nunzio will develop a bespoke action plan and set goals to position your hotel as a leader in the luxury market. We will market your property to our extensive list of UK and European contacts in order to generate new leads in the corporate, group, MICE, and leisure targets. Track your progress with in-depth performance reports and stay connected with face-to-face calls.

No, we will work as an extension of your team on a monthly retainer. This pricing structure empowers us to work toward long-term goals within a set timeframe. We do not charge any hidden costs or commission fees.

We design bespoke action plans for each individual client. Leverage your strengths, capitalize on existing business, and generate new leads with our extensive list of industry contacts.

Your tailor-made service plan may include:

 

– In-person meetings to convert UK inquiries

– Organizing sales calls

– Direct mailing and e-newsletters

– Attending events and tradeshows on your behalf

– Training products and strategies

– Coordinating FAM trips

– Preparing service proposals

– Arranging appointments for sales trips

– Negotiating media and advertising plans

– Developing brand identity and strategy

– Planning pre-opening and re-opening

– And more…